We create experiences people feel.
A hospitality & brand experience studio.
MAGMA STUDIO
Our approach
Rooted in hospitality, we work with brands, teams, and spaces that care about experience, not just appearance or output. We create gatherings, events, trainings, and collaborations that feel human, thoughtful, and grounded in purpose.
Our work lives at the intersection of hospitality, culture, and design. Whether we’re shaping a team experience, activating a brand, or training people who meet guests every day, we focus on one thing above all else: connection.
Because when people feel seen, welcomed, and considered, everything else follows.
Who We Are
Alba
FOUNDER, MAGMA STUDIO
I started as a waitress in Athens in 2014. Over the next decade I worked across some of the finest hospitality experiences in Europe — from Baba Au Rum and Himkok, both ranked among the world's 50 best bars, to boutique hotels in London and specialty coffee in Oslo. For the past several years I have been part of the team at Fuglen — one of Oslo's most internationally recognised lifestyle brands — where I grew from barista to café manager to sales and events. Fuglen taught me that a strong brand is not just a product. It is a feeling people come back for. What I've learned across every city and every format is this: the experiences people remember are never about perfection. They're about the moment someone genuinely saw them.
MAGMA exists because I believe that's still possible — and because I've spent over ten years learning exactly how to create it.
Services
Creative and sensory workshops that strengthen how people connect, communicate, and collaborate - while keeping the experience genuinely fun and engaging.
Experiences & Team Building
We design and produce events that turn brand ideas into real, memorable experiences - helping people feel part of something meaningful.
Events & Activations
Hospitality & Customer Experience Training
Practical, people - focused training that builds confidence, consistency, and care improving service quality in hospitality and beyond.
Brand Connections & Creative Direction
We help like - minded brands find each other and create collaborations that feel natural, purposeful, and well-crafted.
MAGMA CARE
Our way of giving back.
We share free guidance and real support for the next generation of hospitality professionals - from CV checks to interview preparation and mentoring. Drop us a message bellow.
Let’s connect
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